GM
COMPANY OVERVIEW:
Body Fit Training is the hottest new fitness franchise with advanced group training methodology.
We've incorporated scientifically proven strength training techniques into a variety of 50-minute
training sessions that are run by accredited coaches in a dynamic group environment. BFT is
science backed personal training in a group atmosphere. Our cutting-edge, globally superior
technology combined with our elite periodized programming that incorporates heart rate specific
training make us both different and better. With over 300 locations globally since 2018, we’re a
brand on the move.
POSITION:
General Managers are responsible for meeting and exceeding studio revenue goals and new
membership sales target by executing strategic community outreach, in-studio lead generation,
and generating member referrals. Under the management of a Franchise Owner and with the
support of the Corporate BFT Support Team, General Managers must exemplify leadership
qualities in all areas of the business. General Managers must have the ability to build lasting
relationships with prospective and current members in order build a strong ambassadorship and
retain members. The General Manager is rooted in sales, marketing, and operations while
upholding our mission to fuel energetic communal experience.
REQUIREMENTS:
2+ years of fitness membership sales or similar recurring membership services
Confident in generating personal sales and training team members on sales processes
Ability to manage and grow 4 revenue streams: memberships, package sales, retail, and
fees
Must be fluent in English, have excellent communication skills, and strong interpersonal
skills in person, on the telephone, and via email
Ability to excel and adapt in a fast changing, diverse environment
Ability to recognize areas of improvement and make changes using good judgement
An affinity and passion for fitness
Solid writing and grammar skills
Organized, proficient in data management, prioritization, and meeting deadlines
Professional, punctual, and reliable
Strong attention to detail and accuracy
Trustworthy and ability to handle confidential information
Ability to work harmoniously with co-workers, clients, vendors, and the public
Proficiency with computers, CRMs, POS, and other studio management softwares
DUTIES:
Align with studio owner’s daily, weekly, and monthly revenue targets
Lead generation including grassroots marketing, external prospecting, and community
networking
Implement sales process to schedule prospects into Intro classes
Membership sales including overcoming objections and prospect follow up
Manage staff schedule and hold team accountable for daily KPI execution
Directly communicate and coordinate with all vendors
Audit sales process to ensure proper execution
Identify areas of opportunity in the sales process and develop training curriculum to
ensure improvement of team member skillsets
Ensuring studio retail/products are stocked with accurate inventory counts ▪ Supervise,
train, and develop Sales Associate team
Hire, manage, and train team members
Display proficiency in ClubReady, including revenue & attendance reports
Independently make decisions related to high level customer service situations
Collect outstanding membership dues and resolve membership billing errors
Maintain cleanliness and organization of the studio
Enforce BFT’s policies, procedures, and brand standards
Ensure all forms, administrative supplies, and studio supplies are stocked
Schedule and participate in lead generation and networking events
Strategically manage marketing campaigns to deliver lead goals for the studio
Any other duties as assigned
COMPENSATION & BENEFITS:
This position offers a very competitive base salary; based on experience & performance
Commission paid on individual sales
Opportunity to bonus, based on performance
Unlimited growth potential within the company